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Welcome to Berlin School of Business and Innovation blog. Read about how to apply to study in Germany, Career Advice and Course-related information.

The Important Role of Soft Skills in STEM

Historically, the field of STEM (Science, Technology, Engineering, and Mathematics) has always relied heavily on technical ability. However, the landscape is quickly evolving to favour the inclusion of soft skills in the workplace, such as teamwork, communication, problem-solving, creativity and more. These interpersonal and communication abilities are now recognised as integral components for success in
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How are brands harnessing AI in marketing?

In an era dominated by digital landscapes and rapid technological advancements, brands are continuously seeking innovative ways to connect with their audience. One revolutionary tool that has reshaped the marketing landscape is Artificial Intelligence (AI).
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